JOIN THE RELENTLESS

Did you know 51% of people have regrets about the real estate process and 68% don’t trust real estate agents?*  We were stunned by those statistics too and believe it’s time to change the game.  

With more brand awareness** than any other real estate brand, Century 21 Real Estate is poised to make these changes.  To do this, we are reinventing what the CENTURY  21® brand means in the hearts and minds of those who are buying, selling and working in real estate today.

This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members.  #jointherelentless  

NATIONAL ADVERTISING

Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult our brand into the next century.  With a refreshed color palate that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.

The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more.

Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping affiliated agents stand out and attract more prospects than ever before.

Along with our new brand identity other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you how the power of CENTURY 21 marketing can help you reach farther than ever before.

DIGITAL

With 90% of people searching for homes online* we know the importance of a digital presence for lead capture.

ONLINE LISTINGS

It is our mission to get your listings in front of as many buyers as possible and we do it through an aggressive listing strategy, which displays your listings on over 200 real estate search websites at no additional cost. We also offer discounts on enhanced listing sites such as Zillow®, Trulia®, and realtor.com®.

SOCIAL MEDIA

Like us yet?  We leverage Facebook®, YouTube®, Twitter, Instagram, LinkedIn®, to connect with people through stories that get them talking, sharing, and engaging with you long-term.